Value propositions are a vital part of marketing, yet they’re often overlooked or poorly crafted. They can be the difference between a customer choosing your product or service over a competitor’s. Ten templates can help redefine the way you write value propositions.
Firstly, the ‘We do X for Y’ template highlights what you do and for whom. The ‘We believe’ template emphasises your company’s values. The ‘We’re the only’ template underscores your uniqueness. The ‘Unlike X, we’ template allows you to differentiate from competitors directly. The ‘We help X do Y by doing Z’ template provides a clear explanation of how you help customers. The ‘We help X do Y doing Z’ template is similar but emphasises the process. The ‘For X who Y, we Z’ template identifies specific customer segments. The ‘You know how’ template addresses a common problem and your solution. The ‘Like X, for Y’ template uses a metaphor for clarity. Finally, the ‘So that’ template focuses on the end benefits for customers.
These templates serve as a starting point. They need to be tailored to your specific business, audience, and offering. A well-crafted value proposition can boost your marketing efforts, making your product or service more appealing to potential customers.
Go to source article: https://medium.com/@tor/these-10-templates-will-make-you-rethink-how-you-write-value-propositions-a789a528fad2