Twitter’s popularity is rooted in its ability to provide instant gratification through brief, punchy updates. Yet, for those seeking more depth, the platform’s 280 character limit can be frustrating. Threads, a tool for stringing together multiple tweets, was introduced as a solution. However, they have not been universally embraced due to their unwieldy nature and the difficulty in following a coherent narrative.
Despite the challenges, threads have found favour with some users, particularly academics and journalists who appreciate the ability to delve into complex topics. They also offer a workaround to Twitter’s ephemeral nature, allowing thoughts and arguments to be preserved and revisited.
Twitter’s decision to not fully integrate threads into its platform may be strategic. The company benefits from the brevity of tweets, which encourages rapid scrolling and interaction, driving ad revenue. Threads, on the other hand, slow the pace and may reduce engagement.
In response, third-party apps like Thread Reader have emerged to make threads more readable. This demonstrates a demand for longer-form content on Twitter, but until the platform fully embraces this, threads will remain a somewhat clunky solution.
There’s a tension between Twitter’s rapid-fire nature and the desire for depth and nuance. It’s a balance that the platform continues to grapple with, and until it finds a solution, users will have to make do with the tools at their disposal.
Go to source article: https://qz.com/why-you-re-struggling-to-ditch-twitter-for-threads-1850683494