TUI, a leading tour operator, is pushing boundaries by using artificial intelligence (AI) to shape the future of work. The company is leveraging AI to enhance customer service and streamline internal processes. TUI’s AI-powered virtual assistant, Ask Me Anything (AMA), is designed to answer customer queries and provide personalised recommendations. AMA’s capabilities extend beyond customer service, with the tool also being used to train new staff.
TUI’s use of AI isn’t limited to AMA. The company is also using AI to improve its business operations, particularly in the areas of fraud detection and prevention. By analysing patterns in data, AI can identify suspicious activities and take preventative measures. This not only protects TUI’s bottom line but also enhances customer trust.
TUI’s implementation of AI is a testament to the company’s commitment to innovation. By harnessing the power of AI, TUI is not only improving its operations and customer service but also shaping the future of the travel industry. The company’s use of AI demonstrates the potential of this technology to revolutionise business operations and enhance customer experiences.
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