Twitter is undergoing a transformation to become a hub for niche communities, similar to platforms like Reddit and Twitch. This shift is driven by the company’s decision to unbundle its services, allowing users to follow more specific interests rather than broad categories. This change in Twitter’s strategy is a response to the rise of niche communities on other social platforms.
Instagram, for instance, has been successful in creating a thriving community around photography. Reddit is known for its diverse subreddits that cater to virtually any interest, while Twitch has become the go-to platform for gamers. Twitter is aiming to replicate this success by allowing users to follow topics like ‘gaming’ or ‘photography’, rather than just individual accounts.
This move is expected to make Twitter more attractive to advertisers. The ability to target ads to specific communities could potentially increase engagement and return on investment. However, Twitter will need to balance this with the risk of alienating users who value the platform’s simplicity and openness.
Twitter’s decision to unbundle its services is a significant shift in strategy. It reflects the growing importance of niche communities in the social media landscape. Whether this move will help Twitter compete with other platforms remains to be seen.
Go to source article: http://www.theverge.com/2017/3/23/15039062/twitter-unbundling-twitch-reddit-instagram