Platform Design is a holistic, multidisciplinary approach that enables organisations to create value by facilitating exchanges between users. It’s a shift from pipe models, where value flows in one direction, to platforms, where value is co-created and exchanged. The focus is on designing for interactions, not just products or services.
Designing for platforms requires a different mindset. It’s about understanding and enabling ecosystems, not just creating solutions. This means shifting from a product-centric to an ecosystem-centric view. It involves designing for a multitude of interactions, not just one-to-one exchanges.
The Platform Design Toolkit is a practical tool to help with this shift. It’s a map that helps organisations navigate the complex world of platform design. It helps identify key players, understand their needs and motivations, and design for their interactions.
The toolkit includes a series of canvases, each focusing on a different aspect of platform design. These canvases help organisations visualise their platform, understand the ecosystem, and design for interactions. They provide a structured approach to platform design, enabling organisations to create value in a complex, interconnected world.
Platform Design is not just about technology. It’s about creating value by enabling interactions, understanding and facilitating ecosystems, and designing for a multitude of exchanges. It’s a shift in mindset, a different way of thinking about design. And the Platform Design Toolkit is a practical tool to help navigate this shift.
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