Atlassian’s unconventional company-building strategies have been a key factor in its success. One of its notable tactics is the ‘no sales team’ approach. Instead of having a dedicated sales team, Atlassian relies on a self-service model, enabling customers to explore and purchase products without sales interference. This strategy has not only reduced costs but also built customer trust.
Another innovative move is the ‘ship it’ programme, a 24-hour hackathon where employees can work on any project they choose. This initiative fosters creativity and innovation, leading to several successful product features.
Atlassian also values open information sharing. It uses an internal wiki called ‘Confluence’ to document everything, promoting transparency and collaboration.
The company’s ‘Don’t #@!% the customer’ motto underscores its commitment to customer satisfaction. It avoids short-term gains that could harm customer relationships in the long term.
Finally, Atlassian’s unique approach to acquisitions stands out. Instead of integrating new companies immediately, it allows them to operate independently to maintain their original culture and innovation. This approach has resulted in successful acquisitions like Trello. These unconventional strategies have contributed significantly to Atlassian’s impressive growth and success.
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