DataSift’s VEDO, a programmable intelligence engine, is designed to help businesses extract valuable insights from social data. It allows companies to categorise and tag data based on their unique business requirements, making it easier to understand and act upon. VEDO’s machine learning capabilities enable it to understand the context of data, improving the accuracy of insights.

The engine’s programmability offers flexibility, allowing businesses to adapt it to their specific needs. It can be programmed to understand the nuances of a brand, industry or market, enabling more personalised and actionable insights.

VEDO’s integration with PYLON for Facebook Topic Data allows businesses to gain a deeper understanding of their audience on Facebook. They can analyse data in a privacy-safe way, without accessing personally identifiable information.

VEDO’s capabilities extend to real-time data processing, allowing businesses to react quickly to changing situations. Its scalability ensures it can handle large volumes of data, making it a robust solution for businesses of all sizes.

Overall, VEDO’s focus is on making social data more accessible and actionable for businesses, helping them to make more informed decisions and gain a competitive edge.

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