Transforming corporate culture requires a focus on actions, not values. Values are subjective, open to interpretation, and can often be ignored. Actions, on the other hand, are observable, tangible, and measurable. They are what people do, not what they say.
In order to instigate meaningful change, leaders need to identify a few critical behaviours that need to change, demonstrate these behaviours themselves, and then reinforce them across the organisation. This can be achieved through a four-step process: defining, enabling, enacting, and sustaining.
Defining involves identifying the specific behaviours that need to change. Enabling includes providing the necessary tools and resources for employees to adopt these behaviours. Enacting means leaders need to model these behaviours themselves. Sustaining is about reinforcing and rewarding these behaviours to ensure they stick.
The process of changing corporate culture is not easy. It requires time, consistency, and commitment. But by focusing on actions rather than values, leaders can create a culture that is more aligned with the organisation’s goals and objectives.
Go to source article: https://www.strategy-business.com/blog/Want-to-change-corporate-culture-Focus-on-actions?gko=2ab70