Some of the most successful social media marketing campaigns of all time include Dove’s ‘Real Beauty Sketches,’ which targeted women’s self-perceptions and became the most-watched ad ever. Old Spice’s ‘The Man Your Man Could Smell Like’ campaign rebranded the company and boosted sales by 107%. Blendtec’s ‘Will It Blend?’ YouTube series, featuring the company’s founder blending everything from iPhones to golf balls, increased sales by 700%.

ALS Association’s ‘Ice Bucket Challenge’ raised $115m for motor neurone disease research and awareness, with celebrities such as Bill Gates participating. Oreo’s ‘Dunk in the Dark’ tweet during a Super Bowl power outage demonstrated real-time marketing, gaining 15,000 retweets within 14 hours.

Lastly, Airbnb’s ‘Live There’ campaign used user-generated content to promote authentic travel experiences, while Cancer Research UK’s ‘No Makeup Selfie’ campaign raised £8m in six days for cancer research. These campaigns show the power of social media marketing when combined with creativity, relevance, and real-time responsiveness.

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