Some of the most successful social media marketing campaigns of all time include Dove’s ‘Real Beauty Sketches,’ which targeted women’s self-perceptions and became the most-watched ad ever. Old Spice’s ‘The Man Your Man Could Smell Like’ campaign rebranded the company and boosted sales by 107%. Blendtec’s ‘Will It Blend?’ YouTube series, featuring the company’s founder blending everything from iPhones to golf balls, increased sales by 700%.
ALS Association’s ‘Ice Bucket Challenge’ raised $115m for motor neurone disease research and awareness, with celebrities such as Bill Gates participating. Oreo’s ‘Dunk in the Dark’ tweet during a Super Bowl power outage demonstrated real-time marketing, gaining 15,000 retweets within 14 hours.
Lastly, Airbnb’s ‘Live There’ campaign used user-generated content to promote authentic travel experiences, while Cancer Research UK’s ‘No Makeup Selfie’ campaign raised £8m in six days for cancer research. These campaigns show the power of social media marketing when combined with creativity, relevance, and real-time responsiveness.
Go to source article: https://econsultancy.com/blog/64865-what-are-the-best-social-media-marketing-campaigns-of-all-time?dm_i=LQI%2C2H6DU%2C9O4L69%2C90INB%2C1#i.wvchh615jkev2q