Zoom has become a household name due to the global pandemic, its simplicity and reliability making it the go-to platform for video conferencing. Its rise to prominence has surpassed established players like Skype, largely due to its focus on being ‘just a video tool’, unlike Skype which tried to be an all-in-one communication platform.
Zoom’s success has highlighted the potential of video as a tool and has led to a surge of new video-based products. These range from always-on video portals to virtual reality meeting spaces, and even tools for virtual ‘water cooler’ moments. These innovations are pushing the boundaries of what video can do and how it can be used to connect people in new ways.
Yet, the future of video is uncertain. It’s unclear whether these new products will gain traction or if they will fade away as the world returns to normal. There is also the question of whether video will continue to be a standalone tool or if it will become a feature within other platforms.
The success of Zoom and the proliferation of new video tools have shown that there are many ways to use video and many potential paths for its future. The challenge will be to figure out which of these paths will lead to long-term success.
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