Marissa Mayer, Yahoo’s CEO, attempted to revitalise the company by implementing a series of changes. Despite her efforts, Yahoo’s revenue has continued to decline over the past two years. She brought in a new management team, many of whom previously worked at Google. Mayer also introduced weekly meetings and attempted to foster a culture of innovation by encouraging employees to pitch their ideas.
Yet, her management style has been criticised for being overly controlling and indecisive. She has been accused of micromanaging and causing delays in decision-making. This has reportedly led to frustration amongst staff and a high turnover rate.
Mayer’s strategy to turn Yahoo around has involved acquiring numerous start-ups. However, many of these acquisitions have failed to generate significant revenue or have been shut down. Despite these challenges, Mayer remains committed to her vision for Yahoo and is confident in her ability to lead the company to success.
Despite her optimism, Yahoo’s future remains uncertain. The company’s core business is struggling, and its stake in Alibaba, a Chinese e-commerce company, is seen as its most valuable asset. As Yahoo’s struggles continue, questions remain about Mayer’s leadership and the company’s ability to regain its former prominence in the tech industry.
Go to source article: http://www.nytimes.com/2014/12/21/magazine/what-happened-when-marissa-mayer-tried-to-be-steve-jobs.html?_r=0