Digital transformation, digitalisation and digitisation are three distinct concepts often wrongly used interchangeably. Digitisation is the process of converting analogue data into digital format, making it easier to process, store, and share. Digitalisation, on the other hand, refers to using digital technologies to change a business model, providing new revenue and value-producing opportunities. It’s about leveraging digitised data to improve business processes.
Digital transformation is an overarching term, encompassing both digitisation and digitalisation. It refers to a fundamental change in how an organisation delivers value to its customers. This involves a cultural change where businesses experiment and become comfortable with failure, learning from it to innovate.
While these concepts are all related and interconnected, they are not synonymous. Understanding the differences between them is crucial for companies to effectively utilise digital technologies and drive their businesses forward. Digital transformation is not a one-time project but a continuous journey of evolution and adaptation in an increasingly digital world. It’s about creating an organisation that can change, not simply an organisation that has changed.
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