Social media is not defined by the platform but by the interactions it fosters. It becomes ‘social’ when it allows for conversations, community, collaboration, and commentary. The platform is merely a tool that enables these interactions. Social media is not about broadcasting but about creating dialogue, and it’s the users who decide whether a platform is social or not.
The idea of ‘conversations’ in social media pertains to the two-way communication it enables, unlike traditional media which is one-way. ‘Community’ refers to the shared spaces where users can gather and interact. ‘Collaboration’ is about working together to create something, while ‘commentary’ allows users to express their opinions and thoughts.
The nature of social media is such that it cannot be controlled or managed in the traditional sense. Companies and individuals alike must learn to navigate this ever-changing landscape. This means listening to and engaging with their audience, rather than simply broadcasting messages.
The concept of ‘social’ media is always evolving, and it’s crucial to remember that it’s the users who ultimately define what it is and how it’s used. It’s not about the technology, but the human interactions that it enables.
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