Intranets and enterprise social networks (ESNs) are merging, creating a more effective communication landscape within organisations. This integration aims to enhance internal collaboration, streamline information flow and bolster productivity. Intranets, traditionally used for top-down communication and document management, are evolving to incorporate social features of ESNs. On the other hand, ESNs, initially designed for peer-to-peer interaction, are expanding to include features of traditional intranets.
The fusion of these two platforms can be seen in Microsoft’s SharePoint and Yammer. SharePoint, an intranet tool, now allows social interaction, while Yammer, an ESN, has incorporated document management capabilities. This convergence is driven by the need for a single platform that facilitates both structured and informal communication.
The marriage of intranets and ESNs is not without challenges. The main issue is striking a balance between freedom of expression and control of information. Too much control can stifle creativity and engagement, while too much freedom can lead to information chaos. Despite these obstacles, the integration of intranets and ESNs is seen as a step forward in improving internal communication and collaboration within organisations.
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