James Governor’s blog post dissects the concept of ‘thirds’ in the technology industry, particularly in relation to conferences. He argues that the tech community can be divided into three distinct groups: those who are ahead of the curve, those who are on the curve, and those who are behind it. People in the first group are the innovators and early adopters, driving change and setting trends. The second group consists of those who are quick to adapt, following the innovators closely. The third group is slower to react, often resisting change until it becomes unavoidable.
Governor suggests that most tech conferences cater to the first two groups, leaving the third group somewhat neglected. He believes that this is a missed opportunity, as the third group represents a significant portion of the market. He also notes that while the first two groups are often more exciting to engage with, it is the third group that tends to have the resources and stability to implement changes on a larger scale.
Governor’s proposed solution is to create conferences and events that are specifically designed to engage the third group. He believes that by providing them with the knowledge and tools they need, they can be encouraged to embrace change and innovation more readily. This, he argues, would not only benefit the third group but also the tech industry as a whole.
Go to source article: http://redmonk.com/jgovernor/2017/06/07/which-third-are-you/