Business management needs a radical shake-up to fully embrace digital transformation. Traditional white-collar thinking, with its focus on hierarchy and control, is ill-suited to the digital age. Instead of rigid, top-down structures, businesses should adopt a more flexible, networked approach, which allows for innovation and experimentation.
Digital transformation is not about technology, but about changing the way people work. It requires a shift in mindset, from viewing employees as resources to be managed, to seeing them as individuals with unique skills and perspectives. This includes embracing diversity and fostering a culture of collaboration and continuous learning.
Digital projects should not be seen as separate from the rest of the business, but as integral to its operations. They require the involvement of all parts of the organisation, not just the IT department. Moreover, digital transformation is not a one-off project, but a continuous process of adaptation and improvement.
There’s also a need to move away from the notion of ‘failure’ in the traditional sense. In the digital world, ‘failure’ is often a stepping stone to success, as it provides valuable insights and learning opportunities. This requires a shift from a risk-averse to a risk-tolerant culture, where experimentation is encouraged and mistakes are seen as opportunities for learning and growth.
Lastly, businesses should not underestimate the importance of design in the digital age. Good design is not just about aesthetics, but about creating user-friendly, efficient, and effective digital products and services. It’s a crucial aspect of digital transformation that should be given the attention it deserves.
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