Adopting General AI (GenAI) presents a challenge for many businesses due to its complexity, potential for disruption, and the need for new skills. GenAI offers a wealth of opportunities, from improving operational efficiency to creating new business models, but its adoption is not a straightforward process.
Companies often struggle with understanding GenAI’s capabilities and how to apply them effectively. The lack of clarity surrounding GenAI’s potential applications can lead to misguided expectations and unsuccessful implementations.
Another obstacle is the disruptive nature of GenAI. It can significantly alter business processes and structures, necessitating a willingness to embrace change. However, many businesses resist such drastic shifts, hindering their ability to fully utilise GenAI.
Furthermore, GenAI requires a new set of skills that many businesses currently lack. This includes not only technical expertise but also the ability to interpret and apply GenAI insights. To overcome this, businesses need to invest in training and development, or consider hiring external experts.
Despite these challenges, the benefits of GenAI can outweigh the difficulties. With careful planning and a commitment to change, businesses can successfully integrate GenAI into their operations and reap its rewards.
Go to source article: https://hbr.org/2024/03/why-adopting-genai-is-so-difficult