Corporate entrepreneurs, also known as ‘intrapreneurs’, are the rebels within a company, challenging the status quo and driving innovation. Their role is vital as they push for new ideas, enabling businesses to stay ahead in a rapidly changing market. These individuals often face resistance from within their own organisations due to their disruptive nature. Yet, it is this very disruption that allows companies to evolve and remain competitive.
Intrapreneurs are typically motivated by the desire to make a difference rather than financial gain. They are risk-takers, unafraid to challenge existing systems and processes. While their actions may sometimes lead to failure, their ability to learn from these experiences is invaluable.
Companies that embrace intrapreneurship often see significant benefits. For instance, Google’s ‘20% time’ policy, which allows employees to spend 20% of their time on personal projects, resulted in the creation of Gmail, Google News, and AdSense. These innovations have contributed significantly to Google’s success.
Despite their value, intrapreneurs often struggle for recognition and support within their organisations. To foster a culture of intrapreneurship, companies must provide the necessary resources and create an environment where risk-taking is encouraged. Recognising and rewarding intrapreneurial behaviour is also crucial in promoting this culture.
In summary, intrapreneurs are the rebels within a company, driving innovation and helping businesses stay competitive. Their disruptive nature may face resistance, but their contributions are invaluable. Companies must therefore foster an environment that supports and rewards these extraordinary individuals.
Go to source article: http://venturebeat.com/2015/08/25/why-corporate-entrepreneurs-are-extraordinary-the-rebel-alliance/