Leadership demands conviction, a deeply held belief that guides actions and inspires others. Conviction is not mere stubbornness, but a firm, unshakeable belief in a vision or goal. It is essential in leaders because it provides a sense of purpose, a clear direction, and the courage to persevere in the face of adversity.

Conviction also fosters trust, as individuals are more likely to follow a leader who is steadfast in their beliefs and values. This trust, in turn, fosters a culture of engagement and commitment within the team or organisation. Yet, conviction should not be confused with inflexibility. Effective leaders are open to feedback and willing to adapt their strategies when necessary.

Moreover, conviction is not about imposing one’s beliefs on others. Instead, it involves creating a shared vision that others can buy into. It requires excellent communication skills to articulate this vision clearly and compellingly. Ultimately, leadership is not about power or authority, but about the ability to inspire and motivate others towards a common goal. The best leaders, therefore, are those who lead with conviction.

Go to source article: https://agenda.weforum.org/2015/12/why-the-best-leaders-have-conviction/