Culture mapping is a visual tool used by organisations to understand the underlying values, beliefs, and assumptions that drive behaviour. It serves to identify cultural gaps and conflicts that can hinder business performance and innovation. This tool is particularly useful in times of change, such as mergers, acquisitions, or strategy shifts, where understanding the culture can facilitate smoother transitions.

Culture mapping involves three key steps: decoding, envisioning, and evolving. Decoding involves identifying what is currently happening in the culture, while envisioning focuses on the desired future state. Evolving is the process of bridging the gap between the present and the future.

The process begins with a series of workshops where employees from different levels share their experiences and perspectives. The information gathered is then used to create a visual map that represents the current culture. This map is then compared with the desired future state, highlighting any gaps or conflicts.

Culture mapping is a powerful tool for facilitating change and driving innovation. It promotes a shared understanding and alignment within the organisation, leading to improved performance and success.

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