Digital transformation is not about having a digital strategy, but about becoming a digitally transformed company. A digital strategy focuses on using technology to improve business performance, whereas a digital transformation involves becoming a digital company. This isn’t just about incorporating technology into operations, but fundamentally changing the way the business works to become a fully digital entity.
Businesses that have successfully transformed understand that it’s not about digitising existing services, but about creating new ones that couldn’t exist without digital technology. They have a customer-centric approach, leveraging data and technology to improve customer experience.
Companies that fail to transform risk becoming irrelevant in the digital age. The change involves every part of the organisation, from management to the front line. It’s not an easy process, but it’s essential for survival in the modern business landscape.
Leadership is key to successful transformation. Leaders must be willing to take risks, challenge the status quo and drive change. They should foster a culture of innovation and empower employees to experiment and learn.
Digital transformation is not a one-time project, but an ongoing journey. It requires constant adaptation and learning, as well as a commitment to continuous improvement. It’s about being agile, flexible and ready to seize new opportunities as they arise.
Go to source article: http://techcrunch.com/2015/04/18/you-dont-need-a-digital-strategy-you-need-a-digitally-transformed-company/