Many companies are struggling to derive value from GenAI because of a fundamental flaw in their approach: They think of GenAI as a traditional form of automation rather than as an assistive agent that gets smarter — and makes humans smarter — over time. The authors suggest a framework, Design for Dialogue, for reimagining their processes to mirror the back-and-forth collaboration of human dynamics to create an effective and adaptable human–AI workflow. At the heart of the framework are three primary components: task analysis, interaction protocols, and feedback loops.
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