Zetland, a Danish journalism start-up, has managed to turn a profit within two years, proving that community service journalism can be profitable. Zetland focuses on delivering quality over quantity, producing only one or two pieces of content per day. The platform has a subscription model, charging its users around £13 per month. This model, combined with a strong focus on community engagement, has allowed Zetland to grow its subscriber base to 10,500 within two years, with 80% of subscribers renewing their subscriptions annually.
Zetland’s success has been attributed to its unique approach to journalism. Instead of focusing on the news cycle, it concentrates on the larger trends and issues that are shaping society. This approach has resonated with its audience, who have shown a willingness to pay for quality journalism that provides depth and context, rather than just breaking news.
Zetland’s community engagement strategy has also played a crucial role in its success. The platform regularly hosts events and discussions, creating a sense of community among its subscribers. This sense of community, combined with the platform’s unique approach to journalism, has allowed Zetland to carve out a profitable niche in the media landscape. This success story shows that there is a market for quality journalism that goes beyond the news cycle and engages with its audience on a deeper level.
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