The Digital Workplace: Past, Present & Future

(This post summarises an introductory talk I gave at our recent Digital Workplace Futures event in London – see here for a summary of the discussion that followed) Where have we come from? The beginnings of the digital workplace can be traced back to adoption of...

It started with a user need – Bots by Ogilvy – Medium

Ogilvy’s Chatbot Lab has identified the importance of user needs in designing effective chatbots. A user need is the starting point for every bot, and needs are categorised into three types: informational, functional, and relational. Informational needs involve...