We improve organisational performance by helping firms develop & connect their digital business capabilities, drawing on our experience as pioneers of digital ways of working
We take pride in the diligent, detailed approach we take to our work, and aim to leave behind more productive, collaborative teams wherever we go.
To really improve the way an organisation works with emerging technology requires a combination of skills and knowledge that extend way beyond software features and functions – org design, agile and collaborative ways of working, digital leadership, change movements, psychology and personal productivity are also important.
It is our experience and ability to operate confidently across these domains that our clients say they find most valuable.
Some insights into our thinking:
Browse our blog and newsletter archives
Learn what we mean by an Organisational OS
Read our Smarter Simpler Social founding paper
View an interactive history of the digital workplace
Download a sample research report on Digital Strategy
Leadership Team
Explore Our History

A revelation

A new vision

Building the social web

Award-winning in Legal

Pursuing org change through social tools

Re-thinking enterprise IT & collaboration

Built a great team and learned how to pitch

We managed one of the craziest online + real-life events ever attempted

Acquisition, growth and Vegas nights

Developing social systems to identify actionable data

A long-term transformation role with Bosch

Time for another fresh start to refocus on transformation

A new space

Developed our approach to agile, distributed transformation

Exploring organisational capabilities as change goals

Re-thinking internal functions in an agile organisation

Capability Mapping for Digital Leaders

Lisbon, hybrid locations and lots of learning

Started a new long-term digital capability project

Greater focus on executive education

Expanded our curriculum for digital leadership

Platform development

Launch of Shift*Base as a new venture
Selected Blog Posts
New Models and Old Challenges
It has been a busy couple of weeks for analysts covering new AI launches, with some impactful new models and agentic systems being announced that add up to a significant advance in capabilities. Hot on the heels of announcing Gemini 2.5 Pro, Google announced AI Mode...
Making the Invisible Visible
There was a quiet but era-defining shift last week when Google searches in Safari declined for the first time as a result of more people switching to AI tools for finding information. This could have far-reaching consequences both for Google and also for Apple, who...
The AI Space Race Could Benefit us all, But Technology Adoption Takes Time
There was another important open model release this week, Alibaba’s QWEN 3, which seems to be an impressive release that relies on strong reasoning capabilities to bring up its benchmark scores. As Nathan Lambert explains, the variety of post-training methods being...
How can AI Help Accelerate Europe’s Industrial Renaissance?
Industrial AI is starting to transform the way we make things, and the cost model for doing so, which could provide a much-needed boost to the industrial renaissance that Europe needs in the face of growing geopolitical risk. But whilst AI will play a role in products...
AI-led Transformation of the Professional & Financial Services Ecosystem
I recently gave a keynote talk at the Innovate UK / ESRC UK National Showcase: Next Generation Professional & Financial Services event in London, which brought together funded innovation projects in fintech, legal, accounting and insurtech with other practitioners...
AI Coding Means We Need Service & Experience Design More Than Ever
We are witnessing what looks like a major transition in the way we approach software development, and this brings both potential benefits and risks for organisations. But we should not think about this only as a new way to build apps and products. In a world where...