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Why Customer-Centricity is more than just Customer Focus

Why Customer-Centricity is more than just Customer Focus

by Laura-Jane Parker | Jun 7, 2018 | Digital Transformation, Marketing, Thoughts | 0 comments

This week’s curator Laura-Jane Parker considers the importance of customer-centricity for adaptive Digital Age organisations, and why a customer focus is not enough. One of the UK’s most iconic retail companies, Marks and Spencer, has been in the headlines...
Digital Transformation Goals for Customer Experience

Digital Transformation Goals for Customer Experience

by Lee Bryant | Feb 27, 2017 | Digital Transformation, Marketing, org structures | 0 comments

I gave a talk at last week’s Customer Experience / Digital Leadership event in London, and had some very interesting conversations about the priorities for digital transformation in customer experience. It fascinates me that products are changing so much faster than...
Reflections from Denmark on Digital Transformation

Reflections from Denmark on Digital Transformation

by Cerys Hearsey | Jun 5, 2015 | Enterprise social platforms, Events, Marketing, org structures, Thoughts | 1 comment

I had a blast presenting at the Headstart Morning Seminar as part of Internet Week Denmark, hosted in Aarhus this week. Since we have blogged about the major ideas I covered before here and here, I thought I would instead draw inspiration from the questions and...
Real FinTech innovation will be more than just an add-on to FinServ firms

Real FinTech innovation will be more than just an add-on to FinServ firms

by Livio Hughes | May 21, 2015 | finance, Marketing, org structures, Professional Services, Quantified Org, Strategy, Technology, Thoughts | 1 comment

We often hear about how overheated the London tech startup sector has become and how little real innovation is actually occurring, when so many startups are essentially media or e-commerce companies using social tech of one kind or another to deliver old services on...
Using internal expertise to drive digital identity in knowledge-intensive firms

Using internal expertise to drive digital identity in knowledge-intensive firms

by Lee Bryant | May 21, 2015 | finance, Learning, Marketing | 0 comments

Click here for details of our upcoming workshop in London on June 9th. In professional and financial services, as well as other knowledge-intensive sectors, clients care more about the expertise and abilities of those who serve them than they do about the brand...
Why your organisation needs an employee led digital identity

Why your organisation needs an employee led digital identity

by POST*SHIFT | May 18, 2015 | Events, HR, Learning, Marketing, org structures, Strategy | 0 comments

Together with Lee Bryant of PostShift, I am running a seminar on Digital Identity: Running Thought Leadership Campaigns on Social Media on Tues. June 9th in London. Details here.   There are compelling stories emerging from different sectors of employees using...
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